Part of this project involves removing temptations, or as I’m beginning to think of it, putting on the horse blinders. I stupidly walked through Anthropologie on my way to get some groceries (windy and it’s a shortcut habit…) this morning. So many cute shirts and dresses! Now resolved: No more walking through stores. Also I’m unsubscribing from emails that arrive with siren songs of beautiful art and products (sorry 20x200, Kaufmann Mercantile).
And a big one for me: I’m unsubscribing from Martha Stewart Living. I’ve subscribed since 1996 but over the years, the magazine has changed from lots of great craft and DIY ideas to “this is what you should buy,” with most recommended products coming from the Martha Stewart Collection.
January 2012 pushed me over the edge, with an article about Martha’s new homekeeping room that, “makes everyday tasks easier.” She has more packing materials than the Mailboxes Etc. around the corner from my house, and more cleaning supplies than most delis in my neighborhood. The constant celebration of excess by the magazine – must we all aspire to twelve kinds of twine? – is more than I can stand. Goodbye Martha. And goodbye to your collection of late-19th-century yellowware mixing bowls.